A brand refresh for the world’s greatest Marathon
Branding. 2022
Club LME (London Marathon Events) organises world-class events in running, cycling, and swimming that attract over 200,000 participants each year. I worked with LME as part of a large branding project to refresh the branding for the company and all of its events in order to create a distinct personality that embodies its core values.
The London Marathon branding is dynamic, scalable, and future-ready. The introduction of statement patterns, a vibrant colour palette, clear typefaces, and a branded photography style has revitalised the London Marathon's identity and achieved coherence across its entire brand estate.
